Carrie Smaha

Carrie enjoys working on demand generation and product marketing projects that tap into multi-touch campaign design, technical SEO, content marketing, software design, and business operations.

Top Strategic Blogging Platforms for Growing Businesses in 2025

by Carrie Smaha
Top Strategic Blogging Platforms for Growing Businesses - Hero Image

The blogging platform market has undergone fundamental shifts since 2024, demanding strategic platform decisions that align with business growth objectives. While traditional content management systems maintain market dominance, newsletter-first platforms and AI-enhanced solutions are capturing significant market share among forward-thinking entrepreneurs.

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Laravel Optimization: The Complete Performance Guide for Faster Applications

by Carrie Smaha
Laravel Optimization Article Image

Whether your Laravel app feels lightning-fast or frustratingly slow, performance comes down to more than just code. It’s also about smart caching, efficient queries, and the right hosting. This guide walks you through proven Laravel optimization techniques and infrastructure choices to keep your applications fast, scalable, and ready for growth.

We’ve observed a paradox with Laravel applications. Developers either find them blazingly fast or painfully slow. In this guide, we hope to help you learn how to land in the fast category.

One way to think of Laravel is as the blueprint or toolset for building your dream house: it provides ready-made walls, doors, and wiring plans so you can focus on interior design.

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The Hidden Cost of Website Downtime: What Every Business Owner Needs to Know

by Carrie Smaha
The Hidden Cost of Website Downtime

After supporting over 100,000 successful websites at InMotion Hosting, from side businesses generating $10,000-$20,000 annually to enterprises exceeding $100 million in revenue, we’ve witnessed firsthand how website downtime can devastate businesses of all sizes. Yet most business owners have no idea what those few minutes of “site unavailable” actually cost them.

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Best Managed WordPress Hosting: 8 Providers Tested for Speed & Support (2025)

by Carrie Smaha
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We tested 8 managed WordPress hosting providers and discovered that some charge up to 400% more at renewal, a shocking reality that can devastate your budget and business planning. Our comprehensive analysis reveals which best managed WordPress provider delivers genuine value beyond promotional gimmicks. From premium performance to transparent pricing, we’ve identified the top choices for 2025, helping you avoid costly surprises while securing reliable hosting for your WordPress site.

Best Managed WordPress Hosting: 8 Providers Tested for Speed & Support (2025)

We tested 8 managed WordPress hosts and found that some charge up to 400% more at renewal. 

Personal or client site, regardless, this is more than a minor inconvenience. Sudden price hikes can disrupt your accounting, business planning, and credibility as a service provider. 

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What is SSD Hosting?

by Carrie Smaha
What is SSD Hosting? Definition and Benefits - hero image

What is SSD hosting? It’s web hosting powered by solid-state drives that deliver lightning-fast performance compared to traditional hard drives. SSDs handle 20x more database requests, support 10,000-20,000 daily visitors, and offer superior reliability with no moving parts. Business benefits include faster recovery times, reduced energy costs, and improved ROI within 6-12 months. With dramatically reduced latency and enhanced durability, SSD hosting transforms sluggish websites into high-performance powerhouses that boost conversions and user satisfaction.

If you are in the market for web hosting, you may have heard the term “SSD hosting” or “solid state drive hosting” thrown around. But what is SSD hosting, and why is it important for your website? In this article, we’ll dive into what SSD hosting is and why it’s the best choice for your website.

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Discord Bot Hosting: The Complete Infrastructure Guide for Enterprises [2025]

by Carrie Smaha
Discord Bot Hosting, the Complete Infrastructure Guide - Article Image

Unreliable Discord bot hosting is costing enterprises up to $50,000 per hour in downtime. While free hosting delivers only 90-95% uptime, business-critical Discord bots need 99.99% reliability.This comprehensive guide reveals the infrastructure secrets behind bulletproof Discord bot hosting: dedicated servers, enterprise databases, robust security, and true 24/7 support. Learn how companies like Microsoft leverage proper…

Enterprise Discord Bot Hosting is a professional service that runs Discord bots on secure, high-performance servers designed to meet the needs of large organizations. 

Enterprise-scale Discord server management is the backbone of a bot that is fast, scalable, and always online.

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Why You Need to Backup Your Website

by Carrie Smaha
Why You Need to Backup Your Website

Running a website comes with many responsibilities—but one of the most important is making sure your data is protected. Whether you’re a small business owner, a developer managing client sites, or a webmaster overseeing critical infrastructure, having a reliable website backup strategy can mean the difference between recovery and disaster.

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DNS Migration Guide: Ensuring Minimal Downtime and Service Continuity

by Carrie Smaha
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DNS migrations can make or break your business operations—but they don’t have to be scary. This complete guide walks you through every critical step, from pre-migration planning and TTL optimization to protecting email continuity and troubleshooting common pitfalls. Whether you’re moving one domain or hundreds, learn how to execute faster DNS changes with minimal downtime and zero financial losses. Master the fundamentals, avoid enterprise-level mistakes, and keep your services running smoothly throughout the transition.

A DNS migration happens when you update your domain’s DNS records. Several scenarios may prompt you to migrate your DNS to a new server, and you’ll learn the most popular ones later in this article. 

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What Is Google Workspace & Why You Need It

by Carrie Smaha
What Is Google Workspace Article Hero

Looking for an all-in-one solution to manage your business email, documents, and team collaboration? Google Workspace offers powerful tools to streamline your operations, boost productivity, and enhance your professional image. In this guide, learn exactly what Google Workspace is, how it works, and whether it’s the right fit for your business.

What is Google Workspace?

Google Workspace is a cloud-based productivity suite that combines powerful collaboration tools, business email, cloud storage, and productivity apps. Formerly known as G Suite, Google Workspace helps teams communicate, manage files, and streamline workflows from anywhere with internet access. Whether you’re a small business, a growing startup, or a large enterprise, Google Workspace offers scalable solutions to improve productivity and collaboration.

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eCommerce Conversion Rate Formula: A Complete Guide For Online Store Owners

by Carrie Smaha
eCommerce Conversion Rate Formula Article Hero Image

In this comprehensive guide, we detail the standard conversion rate formula, industry benchmarks (currently averaging 2.86%), and illustrate how small improvements can dramatically increase revenue. We examine essential metrics, including product-specific conversion rates, cart abandonment tracking, and implementation strategies across major platforms like WordPress/WooCommerce, Shopify, and Magento. Throughout the guide, you’ll also find how quality hosting solutions like InMotion Hosting’s NVMe servers can support faster page loads and better user experiences, directly contributing to improved conversion rates for online stores.

Understanding the eCommerce conversion rate formula is crucial for all businesses looking to increase their sales.

As the world of eCommerce continues to grow and develop, knowing how to optimize your eCommerce store conversion rate is key to achieving business success. Currently, the average eCommerce conversion rate is approximately 2.86%. This underscores the competitive nature of online stores globally.

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How to Set Up a VPS Server: A Complete Guide for 2025

by Carrie Smaha
How to set up a VPS Server Article Hero Image

Transitioning from shared hosting to a Virtual Private Server (VPS) provides improved performance, enhanced security, and greater control over your website environment. While setting up a VPS requires more technical knowledge than shared hosting, this comprehensive guide walks you through the entire process, from selecting a hosting provider and operating system to optimizing performance.

Once your website outgrows the shared hosting plan, it’s time to move to VPS (Virtual Private Server) hosting. This way, your site receives automatic updates, enhanced security, and faster page load times.

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Are Web Hosting Fees Tax Deductible?

by Carrie Smaha
Are Web Hosting Fees Tax Deductible? Article Image

Did you know that web hosting fees are tax-deductible for business owners? These costs typically qualify as ordinary business expenses, whether you pay monthly or annually. You can also deduct related expenses like domain registration, website design, development costs, and necessary software. Keep detailed records of all website-related expenses and report them on Schedule C of your tax forms under appropriate categories like “Advertising,” “Office expense,” or “Utilities” to maximize your tax savings.

Are web hosting fees tax-deductible? Tax season is here, making it a great time to review what expenses you can claim to maximize your return. If you run a small business, several deductions, like web hosting, can help you keep more of your hard-earned money.

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Pros and Cons of cPanel on VPS

by Carrie Smaha
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cPanel streamlines VPS management through an intuitive GUI, offering comprehensive tools for web hosting, email, databases, and DNS administration. While perfect for beginners with its automation capabilities and Softaculous integration, experienced users may find it restrictive due to proprietary limitations and non-standard file organization. Consider your technical expertise, customization needs, and budget – cPanel licensing adds costs but potentially saves money by consolidating multiple websites. For growing businesses, cPanel VPS offers superior control and scalability compared to reseller hosting.

Should I Host a VPS with cPanel?

While it is possible to set up a VPS Hosting platform without cPanel, some users find it helpful to have a control panel that they can access from a web browser and modify as they see fit. Using cPanel helps automate and manage a majority of system administration-related tasks, but it can also be restrictive for users looking to customize their servers in particular ways. In this article, we will discuss the pros and cons of using cPanel on VPS.

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