Baselworld

The clash of concepts and the remaking of watch fairs

THE FAIR TRADE

Español Français

By Serge Maillard

March 2020

Total vertical integration or task-sharing: which is the right strategy for an era of digital globalisation? Baselworld and Watches & Wonders may well have been cancelled in 2020 due to the coronavirus, but this question remains valid for the future of the watch shows.

The clash of concepts and the remaking of watch fairs

THE FAIR TRADE

Español Français

By Serge Maillard

March 2020

The clash of concepts and the remaking of watch fairs

Total vertical integration or task-sharing: which is the right strategy for an era of digital globalisation? Baselworld and Watches & Wonders may well have been cancelled in 2020 due to the coronavirus, but this question remains valid for the future of the watch shows.

article-private-text

Baselworld is back: the main announcements

Baselworld is back: the main announcements

THE WATCH FILES The MCH Group is reintroducing its “flagship” brand to announce a return of the event in the form of a platform with multiple expressions: a first physical (...)

HourUniverse: “We're on track for 2021”

HourUniverse: “We’re on track for 2021”

THE WATCH FILES Will the Basel Fair, the undisputed leader of the world’s watch fairs for a century, be reborn with a new identity, a new concept and a mix of physical and (...)

MCH launches a new concept to replace Baselworld

MCH launches a new concept to replace Baselworld

THE WATCH FILES Following the end of Baselworld, MCH is announcing a new concept for a global platform for the watch, jewellery and gemstone industries: “HourUniverse”. (...)

BASELWORLD EXPERIENCES

HourUniverse will take place in summer 2021 at the earliest

HourUniverse will take place in summer 2021 at the earliest

While new dates have not yet been communicated, HourUniverse remains committed to organising an event this year. Summer 2021 is currently targeted as the (...)

The heartbreaking fate of the Basel Fair

The heartbreaking fate of the Basel Fair

CORONAVIRUS CHRONICLES

As an exhibitor for more than 80 years, like so many members of the global watchmaking community, we can only express deep sadness at the heartbreaking (...)

In Memoriam: Baselworld

In Memoriam: Baselworld

BREAKING NEWS

Baselworld as we knew it is over. Its main pillars have collapsed. Patek Philippe, Rolex, Tudor, Chopard and Chanel leave Basel and join Geneva, the FHH (...)

Baselworld: the battle for redemption

Baselworld: the battle for redemption

INTERVIEW

A wall of disenchantment nearly cost the world’s largest watch industry gathering its future. New manager Michel Loris-Melikoff has the twofold task of (...)